Together with her husband Mendel, Paula Gottesdiener founded the "LaGotte" label for children's clothes, with the aim of giving people what they were missing - pretty and functional clothes for children. 

When Nathan, Paula's son, discovered the world of women's fashion in the sixties, the development of the company took its course. Together with his wife Yael, he took a new direction and focused on young fashion for women under the new name "Miss Lagotte".

IN 1972, THE COMPANY FOUND ITS CURRENT NAME OUI - A POSITIVE ATTITUDE TO LIFE, CONCENTRATED IN THREE LETTERS.

Since 1998, the family business has been run by the third generation of the family, Daniel Gottesdiener. With the slogan KNIT. PASSION. LOVE., Oui still stands for a passionate, life-affirming spirit, cosy, high-quality knitwear and casual styles created with attention to detail.